Publish Recovery Agent

Updated June 12, 2026

Publish Recovery is the agent that handles the worst moment in social publishing: a scheduled post that didn’t go out. Its job is publishing that fixes itself, plus a clear, specific escalation when it can’t.

What it does

When a post fails to publish, the agent diagnoses why. The causes it identifies include:

  • an expired token on the connected account,
  • a platform rate limit,
  • a transient glitch,
  • a media or format issue, or
  • a policy block from the platform.

Then it splits the failures in two: the ones that are safe to retry, and the ones that need a human.

Retries and escalations

  • Safe-to-retry failures are retried automatically. Transient failures don’t need you. The agent retries them and the post goes out.
  • Everything else is escalated to a human with a clear, specific fix. Not “publishing failed” but the exact cause and the remedy. An expired token, for example, can’t be retried into working, so the escalation tells you to reconnect the account, and which one.

This split is the point: you stop being paged for glitches, and when you are pulled in, you arrive knowing what’s wrong and what to do.

Why it matters

Missed posts are the thing clients switch agencies over. Fewer missed posts (and fast, specific fixes for the failures that persist) is reliability you can put in front of a client.

Guardrails

  • Only safe failures are retried. The agent doesn’t retry blindly; failures that need a decision or a fix (a policy block, a media issue that needs a new file) are escalated instead.
  • Escalations are specific. A human gets the exact cause and remedy, not a generic error.
  • Activity is visible. What the agent did shows up alongside other agent activity, including in the Owner Digest and the audit trail described in AI Credits and Budget Guardrails.

What it won’t do

  • It won’t retry what isn’t safe to retry. Policy blocks and media/format problems go to a human.
  • It won’t change your content to force a publish. Fixing a post’s media or content is a human call; the agent supplies the diagnosis.
  • It won’t bury the failure. Persistent issues are escalated with cause and fix rather than silently retried forever.