Social Media Analytics for Hospitality Hotels, Restaurants & More
Understand guest sentiment, track location performance, and turn social engagement into bookings. Social media analytics for hospitality built for hotels, restaurants, and hospitality brands.
Trusted by Leading Agencies Worldwide
Hospitality Social Challenges
Unique needs of hospitality brands
Guest Sentiment Blind Spots
Reviews and mentions across platforms but no unified view of guest sentiment and experience.
Multiple Locations
Each property has its own social presence. No way to compare or benchmark performance.
Booking Attribution
Can't connect social media engagement to actual reservations and revenue.
Crisis Response
Guest complaints can go viral. Need early warning and rapid response capabilities.
Analytics for Guest Experience
Features designed for hospitality brands
Guest Sentiment Dashboard
Unified view of guest sentiment across social media, reviews, and mentions.
- Cross-platform sentiment
- Trend tracking
- Experience insights
Multi-Property Analytics
Track all properties in one dashboard. Compare performance and share best practices.
- Property comparison
- Regional views
- Benchmarking
Review & Mention Monitoring
Track mentions and reviews across social platforms. Never miss guest feedback.
- Review tracking
- Mention alerts
- Response tracking
Booking Attribution
Connect social engagement to website visits and booking conversions.
- Conversion tracking
- Revenue attribution
- Channel comparison
Crisis Alert System
Real-time alerts when negative sentiment spikes. Catch issues before they escalate.
- Spike detection
- Instant alerts
- Response playbooks
Seasonal Campaign Tracking
Measure holiday, event, and seasonal campaign performance across properties.
- Campaign comparison
- Seasonal benchmarks
- YoY analysis
How It Works
Start improving guest experience
Add Your Properties
Connect social accounts for all your hotels, restaurants, or venues.
Configure Monitoring
Set up brand mentions, review tracking, and alert thresholds.
Track Sentiment
Monitor guest sentiment and experience indicators in real-time.
Improve & Measure
Use insights to improve experience and track results.
Hospitality Success Stories
How hospitality brands use our analytics
Hotel Group
15 properties, unified brandEach property managed social independently. No visibility into guest sentiment trends.
Unified dashboard shows guest sentiment across all properties. Issues caught early.
Restaurant Chain
25 locations, consistency focusCouldn't compare social performance across locations. Best practices weren't shared.
Location benchmarking identified top performers. Best practices spread chain-wide.
Boutique Hotel
Building luxury reputationSpent on social marketing but couldn't connect to bookings.
Clear attribution showed Instagram drove 30% of direct bookings.
Trusted by Hospitality Leaders
What hospitality brands say
"Seeing guest sentiment across all 15 properties in one dashboard changed how we manage our brand. Issues don't slip through anymore."
"The crisis alert system caught a food quality complaint going viral. We responded within an hour and turned it into a positive story."
"Finally proving ROI on our social media investment. We can show ownership exactly how Instagram drives bookings."
Hospitality Analytics FAQ
Common questions from hospitality brands
Yes! Add all your hotels, restaurants, or venues to one dashboard. Compare performance, share best practices, and get a unified brand view.
We track all major social platforms including Instagram, Facebook, X (Twitter), LinkedIn, TikTok, and YouTube. For review-specific platforms, we recommend dedicated review management tools.
We monitor sentiment in real-time. When negative mentions spike above your threshold, you get instant alerts via email, SMS, or Slack.
Yes! Using UTM tracking and integration with your booking platform, we show which social content drives reservations.
Our multi-property dashboard shows all locations with comparison views. See who's leading in engagement, sentiment, and growth.
Yes! We can configure the platform for franchise structures with appropriate data separation and comparison capabilities.
Still have questions?
Our team is here to help. Book a 15-minute call to get all your questions answered.
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