Social Media Sentiment Analytics AI-Powered Brand Monitoring
Understand how people feel about your brand. Our social media sentiment analytics powered by AI analyzes sentiment across all social platforms, detects emerging issues, and helps you protect your reputation.
Trusted by Leading Agencies Worldwide
Blind to Brand Sentiment
The risks of not tracking sentiment
Issues Catch You Off Guard
Negative sentiment builds until it becomes a crisis. By then, it's too late for proactive response.
Volume ≠ Sentiment
High engagement could be love or hate. Vanity metrics don't tell you if people actually like your brand.
Manual Monitoring Impossible
Can't read every comment and mention manually. Things slip through the cracks.
No Trend Visibility
Is sentiment improving or declining over time? No way to know without proper tracking.
Complete Sentiment Intelligence
Everything you need to understand and protect brand perception
AI Sentiment Detection
Machine learning analyzes text to classify sentiment as positive, negative, or neutral with 95% accuracy.
- High accuracy
- Context-aware
- Emoji understanding
Real-Time Monitoring
Sentiment tracked in real-time across all platforms. Get instant alerts when sentiment shifts.
- Live tracking
- Instant alerts
- 24/7 monitoring
Trend Analysis
See how sentiment changes over time. Correlate with campaigns, events, and external factors.
- Historical trends
- Campaign impact
- Event correlation
Aspect-Based Sentiment
Understand sentiment about specific aspects - product quality, customer service, pricing, etc.
- Aspect breakdown
- Topic sentiment
- Driver analysis
Competitor Sentiment Comparison
Compare your brand sentiment against competitors. Benchmark and identify opportunities.
- Competitor tracking
- Benchmarking
- Gap analysis
Crisis Detection
Early warning system detects unusual negative sentiment spikes before they become crises.
- Early detection
- Spike alerts
- Response time reduction
How Sentiment Analytics Works
From mentions to insights
Collect Mentions
We gather all mentions, comments, and posts about your brand across platforms.
AI Analysis
Machine learning analyzes each piece of content for sentiment and context.
Aggregate & Trend
Individual sentiments combine into overall scores and trend visualizations.
Alert & Act
Get alerts on significant changes. Take action to protect or improve perception.
Sentiment Analytics in Action
How brands use sentiment tracking
Product Launch
Monitoring launch receptionLaunched products without real-time feedback. Learned about issues days later.
Sentiment dashboard showed immediate reception. Adjusted messaging in real-time.
Crisis Prevention
Customer service issueNegative sentiment built for days before leadership noticed.
Alert triggered at first spike. Response within 2 hours stopped escalation.
Campaign Measurement
Brand campaign impactMeasured campaigns by engagement only. No idea about brand perception impact.
Sentiment tracking showed campaign improved brand perception by 15 points.
Brands Trust Our Sentiment Analytics
What customers say
"The crisis detection feature paid for itself in one incident. We caught negative sentiment building and responded before it became a PR problem."
"Finally understanding HOW people feel about us, not just IF they're talking about us. Game-changing for brand strategy."
"The aspect-based sentiment helps us see exactly what patients appreciate and what frustrates them. Incredibly actionable."
Sentiment Analytics FAQ
Common questions about sentiment tracking
Our AI achieves 95% accuracy on sentiment classification. It understands context, sarcasm, and emojis - not just keyword matching.
We analyze sentiment from Instagram, Facebook, X (Twitter), LinkedIn, TikTok, YouTube, and Reddit. All major platforms where people discuss brands.
Yes! We support sentiment analysis in 20+ languages including English, Spanish, French, German, Portuguese, and more.
Crisis alerts are sent within minutes of detecting unusual sentiment patterns. You set the thresholds that trigger alerts.
Instead of just overall sentiment, we break down sentiment by aspect - what people feel about your product, service, pricing, etc. More actionable insights.
Yes! Add competitor brands to track their sentiment alongside yours. See where you're winning and where you can improve.
Still have questions?
Our team is here to help. Book a 15-minute call to get all your questions answered.
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