Social Media Analytics Tools Comparison 2025 Guide
Find the right analytics tool for your needs. Our social media analytics tools comparison covers features, pricing, pros and cons of the top platforms.
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Quick Comparison
See how the top tools stack up at a glance
| Tool | Best For | Starting Price | Rating | |
|---|---|---|---|---|
CampaignSwift Recommended | Marketing agencies managing multiple clients | $157/mo | 4.9 (847) | Start Free |
Hootsuite | Large enterprises with big budgets | $99/mo + add-ons | 4.2 (4500) | Compare |
Sprout Social | Enterprise companies with large teams | $249/mo per user | 4.4 (2800) | Compare |
Buffer | Small businesses and solopreneurs | $5/mo per channel | 4.3 (1200) | Compare |
Later | Instagram-focused creators | $18/mo | 4.4 (980) | Compare |
Detailed Breakdown
Everything you need to know about each platform
CampaignSwift
Our PickBuilt for agencies
Pros
- Unlimited clients and team seats
- AI-powered insights and recommendations
- Real-time analytics across all platforms
- White-label reporting included
- Built specifically for agency workflows
Cons
- Newer platform (launched 2023)
- Fewer third-party integrations than enterprise tools
Key Features
Hootsuite
Social media management
Pros
- Well-established platform
- Wide range of integrations
- Comprehensive social publishing
Cons
- Expensive add-ons for advanced analytics
- Limited accounts on basic plans
- Per-seat pricing adds up quickly
- Analytics requires premium add-ons
Key Features
Sprout Social
Enterprise social management
Pros
- Strong analytics and reporting
- Good customer support
- Professional interface
Cons
- Very expensive ($249+ per user)
- Complex for small agencies
- No AI content generation
- Per-seat pricing makes team access costly
Key Features
Buffer
Simple social scheduling
Pros
- Very affordable entry point
- Easy to use interface
- Good for simple scheduling
Cons
- Basic analytics capabilities
- No real-time monitoring
- No AI features
- Limited multi-client support
- Per-channel pricing scales poorly
Later
Visual content planning
Pros
- Strong visual content planning
- Good Instagram features
- Linkin.bio tool
Cons
- Instagram-centric, weak on other platforms
- Limited analytics depth
- No AI insights
- Basic multi-client features
Feature-by-Feature Comparison
See exactly what each platform offers
Analytics Depth
| Feature | CampaignSwift | Hootsuite | Sprout Social | Buffer | Later |
|---|---|---|---|---|---|
| Real-time analytics | |||||
| AI-powered insights | |||||
| Sentiment analysis | Add-on | ||||
| Predictive analytics | |||||
| Cross-platform view | Limited | Limited |
Agency Features
| Feature | CampaignSwift | Hootsuite | Sprout Social | Buffer | Later |
|---|---|---|---|---|---|
| Multi-client management | Unlimited | Limited | Extra cost | Limited | Limited |
| White-label reports | Enterprise | Enterprise | |||
| Client portals | Extra cost | ||||
| Team seats | Unlimited | 3-20 | Per-seat | Limited | Limited |
Pricing
| Feature | CampaignSwift | Hootsuite | Sprout Social | Buffer | Later |
|---|---|---|---|---|---|
| Starting price | $157/mo | $99/mo | $249/user | $5/channel | $18/mo |
| All features included | |||||
| No per-seat charges | |||||
| Monthly billing |
Our Recommendation
For agencies managing multiple clients, CampaignSwift offers the best combination of advanced analytics, AI-powered insights, and agency-friendly pricing.
Frequently Asked Questions
Everything you need to know about CampaignSwift pricing and plans. Can't find your answer? Contact our team.
Once all founding member spots are claimed, regular pricing will take effect (double the current rates). However, if you lock in your founding member price now, you'll keep that rate forever—even if you pause or upgrade later.
Yes! You can upgrade or downgrade at any time. If you're a founding member, you'll keep your 50% discount on whichever plan you choose. There are no penalties for changing plans.
Every plan includes free migration help, platform setup, team training, and a dedicated onboarding call. We'll help you import your existing content, connect your social accounts, and get your team up to speed—typically completed within 48 hours.
Nope! We're month-to-month. You can cancel anytime with zero penalties. We believe in earning your business every month by delivering value, not trapping you in long-term contracts.
You can cancel anytime from your account settings. Your access continues until the end of your billing period, and you can export all your data. If you're a founding member and decide to come back later, you'll keep your original pricing.
We handle the heavy lifting! Our team will help you export data from your current tools and import it into CampaignSwift. This includes scheduled content, client data, team settings, and historical analytics. Most migrations complete in 24-48 hours.
Yes! All plans come with a 30-day free trial. No credit card required to start. You'll get full access to all features during your trial, and we'll even help with setup and migration before you pay anything.
Absolutely! Each plan includes a set number of team members, but you can add more at $15/member/month. Founding members get additional seats at $10/member/month—forever.
We accept all major credit cards (Visa, Mastercard, American Express, Discover), PayPal, and ACH bank transfers for annual plans. All payments are processed securely through Stripe.
Yes! We offer a 30-day money-back guarantee on all plans. If you're not satisfied for any reason within your first 30 days, we'll refund your payment in full—no questions asked.
You can either upgrade to the next plan or add extra capacity. Additional clients are $5/client/month, and extra storage is $10/25GB/month. The Scale plan includes unlimited clients and accounts.
Absolutely. We use bank-level encryption (AES-256), SOC 2 Type II compliance, and regular security audits. Your data is backed up daily, and we never share or sell your information to third parties.
Still have questions?
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